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New Dog Toy Unleashed at SuperZoo in Las Vegas
(December 21, 2015) Trade shows are the great incubators of innovation and ingenuity. Every must-see, must-have product purchased in stores by American consumers begins its journey at a closed-door industry-only event. SuperZoo is no exception. In fact, it was at the Las Vegas pet product show earlier this year that The Big Pitch discovered the GameChanger during a pressure-packed five-minute presentation delivered to direct marketing guru and original Shark Tank "Shark" Kevin Harrington and his fellow panelists.
That pitch landed GameChanger a slot on Episode 6 of The Big Pitch, which aired December 20th on the Fox Business Network, which goes to 80 million U.S. homes. Viewers who like the GameChanger as much as Harrington were able to purchase the product while the show was broadcast.
The segment featured excerpts from the pitch, with additional footage from SuperZoo and a demo by infomercial star Cory Bergeron. The entire 30-minute program (as well as the individual GameChanger segment) will now run continuously at thebigpitchtv.com, where viewers can purchase products anytime at a special price.
"The Game Changer has a really interesting design that motivates and challenges dogs," says Harrington. "Most important, this product comes from a company that has been at the top of the dog training business for 25 years. They know what works and what doesn't."
"I love the GameChanger," adds Bergeron. "This is not one of those toys you bring home and your dog only plays with it for an hour. It's a toy that never gets old."
The Big Pitch is filmed at major trade shows in the U.S., where the coolest new products debut long before the public sees them. A mobile production unit sets up a multi-camera television studio on-site and pre-screens 150-plus applicants to identify a select group for a day of pitches.
The GameChanger was one of 6 products picked as The Best of SuperZoo.